Brought to you by American Express OPEN Forum

Brought to you by American Express OPEN Forum

Brought to you by American Express OPEN Forum

“Transformational consumers are people who see life as a series of projects to change their own behavior for the healthier, wealthier, and wiser.”

“If you signed up in 2008 to get a smartphone, you didn’t think what you were signing up for was taking your work home with you every single night.”

“What did you think the first time you heard the word Google? Did you love it? Most people say, ‘No.’”

“It’s about getting explicit about your hypotheses, instead of just having these assumptions in your head.”

“You get people much more deeply involved in their work when they can do it with compassion.”

“Our gut instinct works well, but often it’s not enough.”

“These product makers know what makes you click and makes you tick better than you do.”

Redefining “extreme” workout

You’re probably using them already