Michele Gelfand and the Next Big Idea Club limited-time offer

Hardcover subscribers that join today, with promo code BREAKERS, receive a free copy of Rule Makers, Rule Breakers by Michele Gelfand:

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Praise for Rule Makers, Rule Breakers:

“Endlessly impressive…In figuring out what causes various tribes and factions to clash and sometime come to blows—whether at the U.N. or in a stadium’s upper deck—Gelfand has left no cultural stone unturned. To read this book is to see both yourself and your neighbor for the first time—guided by rules of which you’ve both been unaware.” Susan Cain, bestselling author of Quiet

“Completely fascinating….[Gelfand] reveals how political divides, happiness and suicide rates, and the coexistence of crime and creativity can all be traced to a fundamental but neglected dimension of social norms. You’ll never look at a workplace, a country, or a family the same way again.” Adam Grant, bestselling author of Originals, Give and Take, and Option B with Sheryl Sandberg

“A brilliant and timely book….Michele Gelfand has exposed a universal fault line running beneath nations, states, organizations, and even families. Cultures that face threat and uncertainty seek order and precision. Cultures with firmer footings revel in ambiguity and risk taking. This idea, at once so simple and so powerful, will forever change how you see the world.” Daniel Pink, bestselling author of When and Drive

“Remarkable. Not just an enlightening book but a game-changing one. By uncovering the inner workings of tight and loose cultures, Rule Makers, Rule Breakers suddenly makes sense of the puzzling behavior we see all around us—in colleagues, family, and even ourselves.” Carol Dweck, bestselling author of Mindset: The New Psychology of Success

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Malcolm Gladwell

Malcolm Gladwell

revealed the forces behind extraordinary achievement.
Malcolm Gladwell

Susan Cain

gave a voice to millions of introverts around the world.
Malcolm Gladwell

Adam Grant

revolutionized the study of original thinking.
Malcolm Gladwell

Daniel Pink

championed the hidden science of motivation.

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