People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.
“You have to be willing to do what you do in the service of readers, not in the service of yourself.”
People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.
“You have to be willing to do what you do in the service of readers, not in the service of yourself.”
We sit down with physicist Alan Lightman to talk about his new book, ‘Probable Impossibilities.’
“Watch out, your brain is listening.”
