We may not have a Reset button attached to our brains, but if you want to change your mindset, these seven superb reads are the next best thing.
I don’t know how many holes a straw has.
Scientists are also storytellers.
Your product isn’t just a commodity, it’s a lifestyle.
Audit the information that you put into your brain.
Every food story is a labor story.
We are created by our stories—but we often get them wrong.
“You can’t wait for inspiration. You have to go after it with a club.”
Just because research shows something doesn’t necessarily mean that’s going to be your own individual experience.
Scientific knowledge puts limits on our imagination.
Create original rituals.
