I don’t know how many holes a straw has.
Scientists are also storytellers.
Your product isn’t just a commodity, it’s a lifestyle.
Audit the information that you put into your brain.
We are created by our stories—but we often get them wrong.
“You can’t wait for inspiration. You have to go after it with a club.”
Just because research shows something doesn’t necessarily mean that’s going to be your own individual experience.
Scientific knowledge puts limits on our imagination.
Create original rituals.