You’ve undoubtably heard of Snapchat, the habit-forming messaging service used by over 100 million people monthly. I teamed up with Victoria Young and Dori Adar to help explain what makes the app so sticky. We decided that instead of writing a long blog post, we’d share our insights in a slide presentation.
A version of this post originally appeared on NirandFar.com, Nir Eyal‘s blog about the psychology of products. For more insights on using psychology to change customer behavior, join his free newsletter and receive a free workbook.