Magazine / To sell something surprising, you have to make it a little bit familiar. And to sell something familiar, you have to make it a little bit surprising. It is in this interplay between familiarity and surprise where the strongest appeal lives.

To sell something surprising, you have to make it a little bit familiar. And to sell something familiar, you have to make it a little bit surprising. It is in this interplay between familiarity and surprise where the strongest appeal lives.

To sell something surprising, you have to make it a little bit familiar. And to sell something familiar, you have to make it a little bit surprising. It is in this interplay between familiarity and surprise where the strongest appeal lives.

To sell something surprising, you have to make it a little bit familiar. And to sell something familiar, you have to make it a little bit surprising. It is in this interplay between familiarity and surprise where the strongest appeal lives.

Download
the Next Big Idea App

app-store

play-market

Also in Magazine

Why Robots Are an Asset–Not a Threat–to Human Happiness

By Daniela Rus & Gregory Mone

Why Robots Are an Asset–Not a Threat–to Human Happiness Book Bites Happiness Technology

Robots and people are allies.

Ethics in the Age of Catastrophe: Navigating Tough Choices

By Travis Rieder

Ethics in the Age of Catastrophe: Navigating Tough Choices Book Bites Environment Habits & Productivity

Modern life is morally puzzling.

Dark Energy Revealed: Tracing the Legacy of Einstein’s Constant

By Steve Nadis & Shing-Tung Yau

Dark Energy Revealed: Tracing the Legacy of Einstein’s Constant Book Bites Creativity Science

Gravity is geometry.

-->