To sell something surprising, you have to make it a little bit familiar. And to sell something familiar, you have to make it a little bit surprising. It is in this interplay between familiarity and surprise where the strongest appeal lives.
![A Scientific Playlist of the Amazing Sounds in Our Oceans](https://cdn.nextbigideaclub.com/wp-content/uploads/2024/07/23202933/kingdonfeatured-1024x512.jpg)
The ocean is not a silent world.